“Carnival in Jamaica this year promises to be a time of transformation and change,” says Ian Wong, Frenchmen co-founder, and chairman of Coldfield Manufacturing Ltd., producers of Pure Country Juices, (one of Bacchanal Jamaica’s premier sponsors). “New additions to the Jamaica’s carnival will no doubt contribute to the event this year. But, with Frenchmen aligning with Bacchanal Jamaica, it unites two of the longest serving entertainment brands on the island, a partnership that pledges to deliver the ultimate premium carnival journey, unlike any other band.
The Mas Camp stage came ablaze with colour on Saturday 7 January as the Bacchanal Jamaica team revealed the stunning array of costumes that will be available for patrons to play pretty mas in the road march on Sunday 23 April 2017. This year’s selection will be the result of several exciting and creative partnerships between Bacchanal Jamaica and a few external designers.
Bacchanal Director Charmaine Franklin said that while partnerships have increased, this is nothing new for Bacchanal. “We made a strategic and deliberate decision three years ago to embrace emerging, young, talent within the Caribbean, with the view of expanding the creative diversity of Bacchanal Jamaica. This also provides exposure for these new designers in an arena that is attracting increasing international attention. “It has worked extremely well for us at Bacchanal Jamaica and we believe that the experience has been mutually beneficial” she noted.
Over the last two years, Bacchanal has included costumes from local and diaspora designers such as PeenyWallie with PeenywallieMas, Jodie Stewart and also Bonnie Lee with Unleashed. This year newcomer Jessica Campbell will also present her designs.
Bonnie Lee shared her Bacchanal Jamaica experience, “Through Bacchanal Jamaica, Unleashed has been able to grow and acquire meaningful exposure. Unleashed Jamaica has always been known to exhibit a certain vibe, style and optional pieces to which patrons eagerly gravitate. We appreciate the opportunities Bacchanal Jamaica has presented to our brand and hope the band will continue to thrive.” And, according to Jodie Stewart “Ever since I started playing mas I have been with Bacchanal Jamaica. To be a part of the team as a designer is exhilarating. In recent years, my designs have been worn in bands all over the Caribbean so having a design in the band so near to my heart is priceless.”
The concept of partnership has been expanded to include marketing support by other internationally recognised carnival entities. Michael Ammar 3rd, Bacchanal Jamaica Director, explained that “It is gratifying that the reputed Caribbean event-promotion companies Caesar’s Army and Trini Jungle Juice are joining forces with us to market individual sections of Bacchanal Jamaica costumes internationally. Also involved will be Michelle Samm who hails from Miami with MOA Approved and Jeremy Nicholls of Roast Entertainment out of Barbados. This is an exciting development that can only increase the global appeal that our carnival already has, and especially this year when a major marketing focus will be to start solidifying the carnival as yet another internationally attractive Brand Jamaica product”
Jules Sobion of Caesar’s Army mirrored Michael’s feelings on the benefits of the partnership. air max femme “Caesar’s Army is privileged to make our entry into the costume arena of Jamaica’s carnival under the charge of our esteemed comrades of Bacchanal Jamaica. The year 2017 marks our first year leading our Army through the realm of ‘pretty mas’ and it is only fitting that we do so with Bacchanal Jamaica. When the best of the best combine, formidable empires are created.”
According to Andre Choo Quan, Trini Jungle Juice CEO (aka the Carnival Ref) declared that, “2017 marks a 9-year partnership between Trini Jungle Juice and Bacchanal Jamaica. Bacchanal Jamaica quickly won my carnival heart and earned a spot in my top three carnivals in the world on my second visit.”
A particularly welcome and thrilling turn of events is the decision of the well-known Frenchmen team to partner fully with Bacchanal Jamaica. While the Frenchmen have always been integrally involved in Carnival, this year the Frenchmen will be on the road, presenting a complete premium experience from exotic costumes and musical entertainment, to lunch stop facilities, and on-the-road bar service. These sections will be sponsored by Pure Country.